What they will contain
Concrete numbers from the ad account: what was spent, what an enquiry cost and over what period. Always from one account, with its source and the client’s consent — no other kind of number belongs here.
How you will know them
When the first study does appear, the number in it will be in the units of the platform it came from — the way Ads Manager reports it, not converted into a percentage with no baseline. Beside the number it will say where it came from and over what period. And it will carry the name of the client who agreed to publish it.
What performance campaigns involve, and what we will need from you for them, is set out on the Performance page.
In preparation
Each one here will carry nine fields: the client, the objective, the dates, the budget, what was delivered, the result in the platform’s own units, a unit cost, the creative itself and a client quote. Nothing gets in without the full set.
Before the first one goes up, we will walk through your campaign specifically on a call: what would be tested in it, what it would be measured on, and how you would know it is working.