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PERFORMANCE CREATIVE

Advertising starts with the creative

Editing and creative for Meta Ads, plus the setup and the running of the campaigns that creative goes into. We start with a bounded pilot at a fixed price: you know up front what gets delivered, what it costs and when it ends. The creative, the data and the ad account stay yours — whether we carry on together or not.

BOOK AN INTRO CALL HOW THE PILOT WORKS

We'll give you a price for the pilot and for ongoing management on the call, once we know what you sell and to whom. The ad budget itself you pay to Meta directly out of your own account; it never passes through us.

Craft you can check

Performance creative is short-form video editing against a different brief. That editing is what we do for clients every week, and it is finished work — something you can watch, not something in a deck.

Over sixty edits delivered

We keep a delivery log: one line per video handed over, with the date and a note on what it had to solve. It is not an estimate and it can be walked through piece by piece.

Everything ad creative rests on is in there: an opening that lands inside the first second, pacing, captions for watching with the sound off, legibility on a phone, and several variants of one message. If you want to check the hand behind the work, check it on finished clips rather than on a promise.

SEE THE EDITING

Advertising is won on the creative

Targeting on Meta is largely the algorithm's job now, and anyone who opens an account gets the same algorithm. What cannot be configured or bought is the video that makes a thumb stop. That is where a campaign's chances are decided — and that is precisely the half we can prove.

Everything stays yours

The ad account, the pixel, the data it collects and the creative including the project files are yours from the start and stay yours, even if we part ways after the first pilot. In your account, we are guests.

What we mean

Two different jobs that proposals routinely blur into one. Here they are kept apart, because they are paid for differently and measured differently.

Creative for advertising

Video whose job is not to hold a viewer to the end but to move them one step further. A different goal means a different cut: an opening that speaks to one problem, then the proof, then the offer, then a call to action that leaves no doubt what to do. Every message gets several variants, because there is no telling in advance which one will land.

A different brief, the same craft — and that is the part BladeWave has been doing from the start.

Campaign management on Meta

Campaign structure, audiences, measurement, the connection to wherever the ad leads, and a regular read of what came out of it. We set all of it up in your account, not in ours.

You pay the ad budget to Meta directly. It never passes through us, so you see all of it down to the last koruna, and you can stop it at any moment without us.

A pilot, not a retainer

A bounded scope, a fixed price, an end date set in advance. No notice period, because there is nothing to give notice on.

A twelve-month retainer moves the risk onto you: you pay in advance for a year you have yet to see. A pilot is the opposite deal. Both of us know beforehand what gets delivered, what it costs and when it ends, so the most you have at stake is that one amount. At the end you hold the result and the material, and you decide again — because you want to, not because you have to.

A pilot is priced differently from an agency engagement: a fixed amount for a bounded scope, not a monthly rate. And whether we may write about the result is agreed up front — not once we see how it turned out.

  1. 01

    Intro call

    Fifteen minutes. What you sell, to whom, at what price, and what a conversion means for you. By the end of the call you know whether a pilot makes sense — even if the answer is no.

  2. 02

    Preparation

    Access to your ad account, a check on the measurement and on wherever the ad is meant to lead, and agreement on the offer we will advertise. Anything broken, you hear about before the first koruna is spent.

  3. 03

    Creative and launch

    A set of ad videos built from your material, and a campaign set up in your account and switched on. We don't film for you; we tell you exactly what to shoot, so that a phone is enough.

  4. 04

    Read-out and handover

    A written summary: what ran, what it cost and what follows from it for the next step. The account, the data and the creative stay yours. Then we decide whether to carry on — and we are perfectly free not to.

You will not find campaign numbers on this page, and that is deliberate: until we have run your pilot, any number here would be somebody else’s. Once yours is done, its figures go up here — with the dates, the budget and the client’s name, if they let us. Until then the deal is simple: a fixed price, a bounded scope, and the account and the creatives stay yours.

What you need before we start

Without these five things a pilot has nowhere to run. They are not our conditions; they are Meta's, and arithmetic's.

You need to have

  • Your own Meta ad account and Business Manager, with access for us
  • Measurement that works: the pixel, Conversions API where it applies, and events that match what you sell
  • A product or a service with a margin the advertising can be paid out of
  • Somewhere for the ad to lead: a page, an e-shop or a form that works on a phone
  • Someone on your side to handle the leads once they start arriving

What stays yours

  • The ad account and Business Manager. Yours from the start; we are guests in them
  • The pixel and every piece of data it collects
  • The creative and the project files, including the ones that never ran
  • The audiences and the campaign structure built inside the account
  • The written summary of the pilot, even if you decide not to carry on

Minimum monthly ad budget: @@DOPLNIT_MIN_ROZPOCET_REKLAMY@@

You pay it to Meta directly, it is not part of the pilot fee and it does not pass through us. The reason for a floor is arithmetic rather than commerce: below it the budget splinters across the variants until nothing can be read out of the result, and you would finish knowing exactly what you knew at the start.

Who this is not for

Better said here than on the third call.

A pilot makes no sense if

  • you expect advertising to sell an offer that doesn't sell in person either
  • you have no margin for the advertising to be paid out of
  • you want a guaranteed result up front — nobody who understands how advertising works will honestly give you one
  • you want a large agency, with an account manager standing between you and the person actually cutting the creative
  • there is nobody to handle the leads when they arrive
  • you need to start tomorrow and without access to the account

NEXT STEP

A call, not a pitch deck

Fifteen minutes. You say what you sell and to whom; we say whether a pilot makes sense, what it would contain and what it costs. If it doesn't make sense, you'll hear that too.

BOOK AN INTRO CALL or just pick a time for the call ↗ (opens in a new window)

No obligation. A person answers, not a bot.